Sunday, July 1, 2018

Here's an article I recently penned on how screenwriters can avoid getting scammed. Hopefully it proves useful to those who are just starting out...


How Screenwriters
Can Avoid a Scam

By Mark Heidelberger

One downside to being a producer in Hollywood is that all the bad producers, the shady ones, the guys masquerading as professionals when they’ve never made so much as a YouTube video, give the rest of us a bad name. I don’t know how many times a screenwriter has told me of their reticence to do a past script deal because the producer seemed untrustworthy. Unfortunately, quite often, they were right. There are more than a few wannabes out there willing to spend 20 bucks on classy-looking business cards in hopes of bilking writers out of fees, credit and other rights they deserve as creators of the material. However, there are a few things you can do to make sure you’re not a victim of one of these silver screen scammers.

Check Their Background

If a producer requests your material, do a little digging on them. The internet makes it easy to see what they’ve produced and how long they’ve been doing it. Places like IMDb and Wikipedia are fairly comprehensive media databanks, and anyone with even the smallest track record should have some footprint in a Google search. Moreover, viable producers have no problem providing references of other writers with whom they’ve had productive working relationships. Don’t be afraid to ask for them.

Arrange a Phone Call

A lot of phonies avoid the phone. Why? Because it’s much easier to spot red flags in a one-on-one conversation where they not only have to nimbly field a barrage of questions, but also provide sensible answers. Therefore, many of the more dubious types prefer email where they can concoct believable presentations and take additional time to navigate pointed inquiries. Always insist on a phone call to generate a rapport, discuss terms and address questions.

Hire an Agent or Lawyer

The old thinking went that agents got 10% of the fee because they did 10% of the work. While you’ll have to give up a small commish, it might be worth it to avoid some bamboozling from a questionable character, especially if you’re concerned about your inability to spot warning signs. An entertainment attorney or agent is much better equipped to negotiate key deal points anyhow and will be more likely to assume the task when they know it’s a paying gig.

Don’t Work for Free

Unless, of course, it’s not a paying gig. It’s one thing for an indie producer to give you some notes to address before he takes the script out, but asking you to write an entire script for free is something altogether different. Many promise pie-in-the-sky results in exchange for your sweat equity, like a juicy deferment or back-end. Don’t do it. Any producer capable of getting the film launched is capable of paying you a few bucks for your time and skill. Similarly, don’t sell or option spec material for free.


Don’t Pay Them

There’s a flip side to that coin. Don’t sign your material over to someone who says he’ll get it made if you just slide him some green. You shouldn’t have to pay a producer to get your material produced; he should be paying you. There are viable producers-for-hire who perform production and development services for clients (heck, I’m one of them), but the difference is the payer’s the boss, retaining ownership and control of the material while getting some specific, guaranteed result in exchange.

Insist on a Contract

If someone says they don’t do contracts, be afraid. Be very afraid. Contracts mitigate the risk of some future dispute by ensuring both parties know exactly what they’re getting and when. Just as important, they provide legal protection in case there is a dispute. Make sure the contract specifies your payment terms, residuals, the details of your credit, any reserved rights, and options for retrieving the material if it’s not produced in a given time frame. Never forego these rights just to get your script made!

Saturday, May 5, 2018

Any aspiring screenwriters out there know how important a good query letter is. I saw some great responses to my Writer's Weekly article that came out back in February titled "Writing an Effective Screenplay Query," so I decided to craft a follow-up piece with some more detailed information. This article was published in late April on Hope Clark's FundsForWriters website. It's a nice easy read, so see what you think.....



What Producers Look for in a Screenplay Query

Mark Heidelberger / 2018-04-21

In my decade or so at Treasure Entertainment, I literally received thousands of query letters from fledgling writers desperate to claw their way to the top of the read pile. Want to guess how many I responded to? If you said less than two dozen, you’d be a winner. This is not to discourage you from querying producers, but rather to drive home the reality that competition is fierce and many letters get tossed. However, there are a lot of things you can do (and avoid doing) in your query to increase your chances that a producer will actually request the script. Here are some of the most prominent:
Know Who You’re Querying
Research the company you’re sending the letter to. Know what kind of pictures they produce. The information is out there if you do a little digging. Look at the company’s credits on IMDb or Wikipedia. Google their films’ budgets. Treasure produces niche genre films under $10 million, but I can’t tell you how many times I received queries about a $75 million period drama. If you pitch something that’s in their wheelhouse, you have a much better shot at a response.
Start with a Solid Logline
Don’t meander through some circuitous introduction that forces the producer to find your story. Start with “Dear _____, I would like to submit the following screenplay for your consideration.” Then go right into the logline – a concise, one-sentence description of the plot. A good logline will reveal the protagonist, the antagonist, the conflict, the protagonist’s goal, and what’s at stake if the protagonist fails. It should also infer the genre, tone and scope of the piece. You want the producer to be able to glean from the logline whether it’s a big-budget action film or a dark indie drama. (Read Ashley Scott Meyers’ article “Writing a Screenplay Log Line” here: http://www.sellingyourscreenplay.com/how-to-sell-your-screenplay/writing-a-screenplay-logline/)
Other Key Elements
After the logline, follow up with a paragraph describing any enticing background about the project such as attached cast or a director, noteworthy awards or competition wins, whether the script is based on preexisting material like a book or magazine article, and whether any amount of funding is in place. This is your chance to really sell it. Follow that up with a short one-paragraph bio on yourself that details your entertainment or writing background and/or any relevant connection to the material (i.e., the main character is a boat captain and you used to charter sailboats). End by asking the producer what you want from them (to read the script), offer to sign a release if necessary, and thank them for their consideration.
Keep It Short
Seriously. Like no more than a page. Any producer who is even remotely capable of getting your picture made doesn’t have time to weed through a six-page treatise. Overly long queries appear daunting, don’t look professional, and may give the impression that you tend to overwrite.
Read, Edit, Re-Read
Thoroughly proof your letter for spelling, grammar, and formatting mistakes, either through your word processing program, an app like Grammarly, or a capable colleague. If your query is riddled with sloppy mistakes and awful grammar, the producer will presume your screenwriting is just as bad or worse. (If you can’t write a one-page letter, why would a 120-page screenplay be any better?) Also, don’t send your query right away. Sit on it a day, then go back and re-read it. You’ll often find issues you didn’t notice before, allowing you to take that extra opportunity to clean it up and make it shine.
A Few Extra Thoughts
Never send a treatment, script, or even select pages of the script with the query. Most companies won’t look at unsolicited material, which means it has to come from an agent, or they have to request it. Don’t include photos, videos, or gifts, either. If supporting material such as documentary footage or a pitch deck exists, mention it in the paragraph after the logline and offer to send it with the script.

Wednesday, March 21, 2018

Here's another article I wrote recently for WritersWeekly about the do's and don'ts of crafting a proper screenplay query letter. Hopefully someone out there finds it useful...



Writing an Effective Screenplay Query By Mark Heidelberger

Writing an Effective Screenplay Query By Mark Heidelberger
In my 18 years as a content producer, I’ve certainly gotten my share of query letters. Thousands, in fact. I’ve seen every gimmick in the book from writers desperate for a response. Some have included script pages, gifts, photos, videos, or lengthy dissertations on why their life story needs to be told. Everything but showing up at my office, and forcing me to read the script at gunpoint. The funny thing is, all of these shenanigans are not only unnecessary, but actually detrimental. There are a few very simple do’s and don’ts that, while not guaranteed to elicit a response, will certainly make your query more effective.
THE DO’S
Research the Company – Take a few minutes to look up background and credits on the production company you’re querying. Make sure your material is a fit. A company that makes $100 million action films isn’t going to request your $5 million high school drama.
Engage a Specific Individual – Instead of addressing your letter “Dear Development Executive” or “To Whom It May Concern,” get the name of the actual flesh-and-blood person at the company who would be reviewing the material. The less generic it feels, the more willing they’ll be to engage.
Keep It Short and Sweet – Overly long query letters not only look unprofessional and ask more of a producer’s time than he’s likely to give, but also allow the impression that you’re verbose and long-winded. Not exactly the way you want to come across in an industry where brevity on the page is prized.
Write a Good Logline – This is the single most important part of your query – a concise, one-sentence description of the plot. It informs the producer of the genre, scope, tone, characters, central conflict and stakes in your story. Make sure it’s right near the top of the letter.
Supporting Info – After the logline, include one short paragraph detailing any key supporting information about the project, such as cast attachments, competition wins, preexisting material it’s based on, or whether there’s partial funding in place.
A Relevant Bio – After selling the merits of the project, now it’s time to sell yourself. Include a one-paragraph bio referencing any relevant background such as past credits, entertainment industry experience, education or personal connections to the material.
Proofread – Go over your letter several times. Then, proof it with your spell check program. Then, have a friend read it. Make sure it’s free of typos and bad grammar. If a producer doesn’t think you can write a one-page letter, they’re not going to feel very inspired about your 100-page script.
THE DON’TS
No Solicitation Policies – If a company’s legal policy specifically states that it does not accept unsolicited submissions, don’t bother querying them. They won’t even read the letter. Companies like this only read material they request or that’s submitted by a bona fide agent.
Gifts – Don’t waste your time or money. It doesn’t work. Producers care about the quality of the story and your writing ability, not token trinkets.
Script Pages – Never include the script (or even the first few pages of the script) with your letter. If a producer wants to read the material, he’ll request it. And, most producers will require that you sign a liability release before they read anything anyway.
Photos, Videos and Back-up Material – If you feel there are important supporting documents or media that will help sell the script, mention it in the letter with the rest of the key information. If the producer wants to see it, he’ll request it with the script.
SASE – Don’t bother sending a self-addressed stamped envelope with a written query. Just put your phone number and email address under your name. No one snail-mails responses back anymore.
Chastising – Don’t insinuate that the producer would be “foolish” not to request the material. It comes across as arrogant and presumptuous, especially if you have no real credits.
Quitting – Don’t ever give up. You may have to send out 100 queries before you get one response, but that one might be the first step in getting your project off the ground.

Sunday, February 4, 2018

If you're an up-and-coming screenwriter who is interested in entering competitions, check out my article that was recently posted on FundsForWriters.com first...


The Pros and Cons of Screenplay Competitions

Mark Heidelberger / 2018-01-05
Screenplay competitions have long served as a means for fledgling screenwriters to call attention to their talent, especially if they have little else to draw from in the way of Hollywood relationships. As a former literary manager and screenplay competition judge, I can confidently say that the most skilled storytellers will ultimately get noticed in such settings. However, there are a few thing screenwriters should know before submitting.

First, not all competitions are created equal. In fact, only a small handful will truly mean anything when it comes to advancing your career, and even then, only if you place in at least the top 10 percent. So, what competitions are worth your hard-earned 50 bucks? Below is a list of what I believe are the top 10 screenplay competitions today based on credibility and access they provide to the industry:
What makes these competitions so widely trusted compared to others in the marketplace is their long history of rewarding quality writing and the high caliber of judges they hire – many of whom are respectable producers or managers. This translates to greater industry access for top finishers in addition to generous cash and other prizes. Several of these competitions, such as Slamdance and BlueCat, also provide written feedback to all entrants; so even if you don’t place, you get some constructive criticism that can be used to better your material for the next one.

Another key takeaway: it means more to do well in one or two highly respected competitions like the Nicholl or Sundance than to do well in dozens of lesser-known competitions. Industry types are more apt to trust the informed opinion of a few accredited peers than a bevy of unknowns. Furthermore, entry fees for preeminent competitions aren’t higher on average than less notable ones, meaning you’re spending less and getting more value for your dollar by simply picking quality over quantity.
So then, what scripts typically do best in competition? Readability is key. Proper formatting, spelling and grammar alone will elevate your material above half the submissions. After that, the focus is on craftsmanship. A coherent three-act story structure coupled with compelling characters, clever plotlines and crisp dialogue will catapult you to the quarter- or even semi-finalist stage. Reaching this level is all but guaranteed to generate reader requests and perhaps even some phone calls from interested parties.
However, the screenplays that advance to the finalist level and beyond – the ones that get you in-person meetings – often have one very special, very ironic ingredient: they boast unfamiliar ideas and storylines that may not be marketable enough to get the film made. Numerous colleagues of mine, from Nicholl judges to professional script consultants, have confirmed as much. Essentially, there’s a disconnect between scripts that place highly in competitions and those that get produced because competitions look at creative writing skill over marketability and reward highly original ideas that eschew the very market trends and genre conventions production companies seek.

Bottom line, screenplays that win competitions are less likely to get made than they are to serve as calling cards for agents, managers and producers who want talented writers-for-hire. While it may not be the path you planned, it’s still a step toward becoming a professional screenwriter. And a very viable one for those with real talent.

Wednesday, December 6, 2017

Update:

It's been a couple months since I last wrote an update. And a busy couple months at that! But as we wind down 2017 and move into Christmas, I thought I would recap a few of the year's successes:

- "Comfort" came out in February and hit the iTunes "New & Noteworthy" section for romance films

- "The Basement" was completed, premiered and Shriekfest, and was picked up by sales agent Taylor & Dodge

- "Pray for Rain" had a successful premiere at Geena Davis's Bentonville Film Festival followed by a worldwide home entertainment release in July

- New media series "The Offer" completed post and was delivered successfully to an extraordinarily happy client in China

So then, many people have been asking me what's next. Great question. I'm proud to say I have a number of great projects on the horizon. Here's a few worth mentioning:

- I'm looking forward to starting production on modern-day techno-thriller "LITU" as part of my ongoing collaboration with TDP Films (starring Ivana Milicevic)

- I expect to be producing a commercial for web-building service Ucraft with director Von Kochar at the helm

- Royal Rehearsal will have me creating a series of video ads for their Facebook/web campaign

- I continue to work on packaging "Walking on Palmettos," the $30M feature I'm producing with Ed Asner (Jake Gyllenhaal passed on the lead role, but we're out to Charlie Hunnam now!)

- My latest client Rocco Palmieri has just hired me to help develop and package New York-based boxing drama "Worth the Fight," which I rewrote and am very excited about

I have a very positive feeling about what 2018 holds and believe it could be a pivotal year for my career. Can't wait to see what the future holds...... Stay tuned........

Saturday, September 30, 2017

Update:

As we move into fall, I already find myself thinking about Thanksgiving and Christmas -- turkeys and sweaters and football and all those things that make Hallmark holidays so special. Oh, and being grateful for all that we have! Can't forget that one.

So what do I have? Other than a wonderful wife, great family, friends, my health, and my own little slice of the American dream, I also have a pretty awesome career doing what I love to do. Here's a few of the things I've got going on between now and year's end:

- My horror feature "The Basement" (starring Mischa Barton) will be premiering at Shriekfest On Saturday, October 7th. Here's the trailer for those who are curious: https://vimeo.com/208764491

- I am attached to produce a super cool techno-thriller called "LITU" for TDP Films, which will either start production later this fall or shortly after the new year when the financing has been finalized.

- Lambda Tree Productions was so ecstatic about how Chinese new media series "The Offer" came out, that they now have asked me to oversee the creation of all marketing materials, including the ad spots and key art, which will be done sometime later this month.

- "Walking on Palmettos" writer Jim Christell and I recently made an offer to Jake Gyllenhaal for the starring role, and we're simultaneously approaching investors for the remaining third of the budget we need. Check out this sizzle reel that tells a little of the story: https://vimeo.com/164845290

- My feature "Comfort," which was released back in February, was just made available on Amazon Prime. So if you have an account, check it out here: https://www.amazon.com/dp/B01N5Q4XBS

- I continue to work with clients on script development, budgets and business plans. A few of these projects I feel have real potential in the marketplace, including a comedic version of "The Sopranos" and a boxing drama called "Worth the Fight."

Despite all this, let me be clear -- I'm still available for producing gigs, so feel free to reach out to me through my website if you feel I can be of service: www.markheidelberger.com

In the meantime, just remember, those holidays will be here before we know it!

Saturday, August 26, 2017

Update: 2017 has been a pretty darn good year so far. Lots of work opportunities came my way, which means lots of opportunities for me to hire others!

My feature drama "Pray for Rain" starring Jane Seymour had a fantastic premiere at Arclight Hollywood and hit the shelves in July.

I have horror movie "The Basement" coming out later this year as well as China-produced new media series "The Offer," which I just completed post on.

I'm actively working on packaging big budget biopic "Walking on Palmettos" with producing partners Jim Christell and Ed Asner to shoot next year in LA and the Caribbean. I'm very excited about that one! (Music legend Dave Mason just joined our team as well!)

I'm simultaneously working with writer John Trasacco on the mini-bible for his comedic mob show "Bad Apples."

I'll also have some potentially new feature work coming up very soon, including a thriller from TDP Films and a billiards movie from longtime collaborator Nathan Ives.

Stay tuned!