Saturday, July 25, 2020

How to Create and Pitch a Television Show

Hey All,

The downtime in Hollywood has afforded me some extra time to write in between client development projects. Most recently, Funds for Writers published my article, "How to Create and Pitch a Television Show." So for anyone out there who's just getting started in this world and needs some guidance on the proper steps to take, give the article a read. It can be found here: https://fundsforwriters.com/how-to-create-and-pitch-a-television-show/?hilite=%27Mark%27%2C%27Heidelberger%27 But I've also pasted it below for your convenience :)

Stay safe. Stay healthy. Cheerio!

Mark


How to Create and Pitch a Television Show

Mark Heidelberger / 2020-07-17

Series programming continues to be a desirable source of content for buyers around the world, even as the entertainment landscape shifts and evolves. And the proliferation of newer platforms like Netflix, Hulu, Amazon and others means more places for writers to pitch their shows. In the marketplace of ideas, a good one will rise to the top. The key is knowing how to develop and present that idea like a pro. For beginners out there with a million-dollar idea, here are the most important steps in the process:

Work Out the Concept
Flesh out your idea with a logline. This is a simple one- or two-sentence description of what your show is about. Consider whether the idea is truly original and what would make viewers want to tune in. Think about who the audience would be, the length of each episode (half or full hour?), which networks would air it and in what time slot. Then solicit feedback from people you trust. That could be members of a writers’ group, industry colleagues or really honest friends.
Develop the Story
If the idea passes muster with your test group, it’s time to jump into the development process. Come up with a strong title for the show and write out a synopsis of the entire series. Figure out who your characters are, what they want and what obstacles are keeping them from getting what they want. Make sure it feels unique but marketable and that the storyline can be extended for a full season (or multiple seasons). It’s not a movie; the pilot should be a catalyst for future episodes.
Write the Pilot
The pilot script is critical to your pitch because it gives executives a strong idea of a) what your show is about; b) the feel and tone of the show; c) your writing style; and d) how their audience will respond to it. Make sure structure, format and length are correct for whatever type of show it is, whether a one-hour cable drama or a 30-minute sitcom. (There are plenty of books and online resources that can offer guidance here.) Again, solicit feedback from trusted sources and rewrite as necessary.
Create a Series Mini Bible
A mini bible gives a sweeping view of your series from top to bottom. First, it should include the title, logline and synopsis. It should also feature a breakdown of the show’s main characters, including they’re goals, flaws, quirks and motivations. After that, have a synopsis of the pilot episode followed by a list of all episodes for the first season, including a short description of what happens in each one so executives can see where your show’s headed. And feel free to spice it up with photos and illustrations throughout.
Practice Your Pitch
Most pitch sessions only last 20 to 30 minutes, so you need to be able to pitch your show cogently and coherently in a shorter window than that since you want to leave time for the executive to ask questions. Remember, you’re not just pitching the plot, but the larger concept – what the show is really about and the message you’re trying to share with the audience. Practice pitching to a member of your trusted circle, get feedback, and revise.
Show It to the World
You’ll need an agent or manager to send out your pilot script to networks and then set up pitch meetings based on the strength of the response. (See my article on ways to get an agent if you don’t already have one: https://fundsforwriters.com/five-ways-aspiring-screenwriters-can-get-an-agents-attention/.) Research the networks you get meetings with so you can tailor a pitch on why your show is specifically right for them. In the room, be energetic and passionate about the show. Because if you’re not, why should they be? And bring a brief one-sheet that includes your name and contact info along with key elements of the pitch (genre, logline, synopsis, messaging, your bio) to leave with the executives as a way to remember you.
Additional Tip
Make sure to register your materials for copyright protection with the Library of Congress before submitting them to third parties (https://eco.copyright.gov/).
Further Reading

Sunday, June 7, 2020

Which Screenwriting Genres Sell… And Which Ones Don’t?

Hope everyone is staying safe and healthy, avoiding the virus, dodging the protests and starting to get back to work! Proud to share with you guys my latest article that Writers Weekly just published about top-selling screenplay genres versus the genres that are harder to sell, and why. Check it out...

Which Screenwriting Genres Sell…and Which Ones Don’t?

Which Screenwriting Genres Sell…and Which Ones Don’t? – by Mark Heidelberger
Effective screenwriting features many challenges, not least of all the creation of compelling storylines, engaging characters, and relevant themes. But, the savvy screenwriter also has to consider what makes a film marketable and, by extension, valuable to a distributor. Among the most important of those considerations is genre. To be clear, not all genres are created equal. Several have a much better track record of selling well in the modern marketplace than others.
Here’s a rundown of the best and worst screenplay genres, according to global buyer interest, along with a brief examination of why. First, the best.
Broad Action
Shoot-em-ups, car chases, explosions, daredevil stunts – all of these things elicit the same thrill from audiences everywhere, regardless of country, because there are no language or cultural barriers that prevent comprehension. In addition, higher production costs for action has left a dearth in the low-budget marketplace, thereby increasing demand.
Disaster
Films that focus on large-scale catastrophes have proven to be box office gold. The calamity can be natural (earthquakes, floods, etc.) or man-made; local or global; and rooted in drama, science fiction or even the supernatural. The draw is based on movie-goers’ attraction to spectacle and the high cost of visual effects makes the genre similarly rare.
Children’s Films
G-rated movies are accessible to the widest audience pool, and often attract families with young kids. Parents don’t have to be concerned about inappropriate content, and often purchase rather than rent because they expect to watch these films multiple times. Stories with kids or animals in lead roles have the greatest appeal as they prove most relatable to tykes.
Faith
Christian films have an enormous and underserved audience craving content that focuses on moral, God-centered messages. Faith is often overlooked in favor of “sexier” genres but viewer loyalty, low budget requirements, and scant marketplace competition create a perfect storm for profitability.
Femme Thrillers
The American cable TV market has fortified the demand for thrillers with female leads, also known as “women-in-peril” films, but this demand has expanded overseas as well. Female audiences are a significant driver of box office revenues, and yearn to see strong women in roles that task them with overcoming domineering male figures. And, like action, thrills translate well across territories.
Rom Coms
The universality of romantic relationships increases global interest in this genre but, since female audiences also drive these films, distributors seek stories with female leads, or those told from a woman’s point of view. Relatable protagonists and attractive male conquests satisfy a sense of wish fulfillment in viewers.
On the flip side, distributors tend to shy away from certain genres for a number of reasons. Some of the most prominent examples might be surprising.
Broad Drama
Dramas typically require a strong hook (i.e., based on an interesting real-life person) and an expensive A-list cast to generate box office heat. Moreover, most foreign markets boast their own local film industry that produces films with local stars catering to local audiences, making for excessive competition.
Period
Stories occurring in some historical time and place often require large amounts of cash to properly capture the period, many of which do not hold much appeal to general audiences, And, like dramas, they often need big names to generate interest, creating an unacceptable risk/reward profile to most buyers.
Broad Comedy
The subjectivity of comedy means it’s unlikely to properly translate across territories. Jokes and gags are often based on cultural references so what’s funny to audiences in one country is unlikely to be funny to audiences in another.
Dark Comedy
By extension, dark comedies are even more of a challenge to market than broad comedies because they’re rooted in dramatic irony, tragic endings, and a variety of narrative subtleties that make them far less accessible to broad audiences.
Western
If there was one distinctly American genre, it would have to be the American Western. But, with that badge of honor comes the downside – a genre rooted in historical and cultural references that don’t mean much to audiences outside the U.S.
Horror
Many indie filmmakers turn to low-budget horror as an access point to the film industry.  But, it’s exactly that reason that the marketplace has been flooded with horror flicks, making them far less desirable to distributors. Additionally, name actors often avoid this genre for fear of being stigmatized.

Saturday, May 9, 2020

Mark's Little Corner - May 9, 2020

As we roll toward summer, with hopeful signs that the economy will reopen soon, I find myself performing a lot of script development and budgeting work for clients. Actually, my life hasn't changed all that much from the way it was before the whole COVID thing happened. Still sitting at my desk 90% of the workday going through emails, rolling calls, reading material, typing notes, running numbers and finding creative ways to push projects toward the starting line. It's more the social component of life that's been tempered. So, while I await the director's cut for "The Inheritance," I have a number of other promising projects for fall, including a horror to shoot in Oklahoma, a coming-of-age drama from a producer in San Fran, and a sci-fi pilot from a couple writer-producers in NYC. I expect that when Hollywood gets back on its feet, there will be a flood of work, but we'll also have to get used to some new ways of doing things. 2020 looks to be a pivotal year in the world of entertainment, although we won't really know just how much until the fall. In the meantime, just keep getting those projects in shape while you have the time!



Tuesday, March 31, 2020

As we wrap up the first quarter of 2020, sheltered in place and self-quarantined from the outside world, I find myself pondering not only what's happened but what the road ahead looks like. First, I can safely say the year has been anything but boring. Between Kobe, COVID-19, election-year politics, and a tumultuous roller coaster of a ride producing "The Inheritance," there have been many things to cry, yell or shake my head about.

But I try to remember that we humans are nothing if not resilient. We're capable of finding optimism and hope even in the most desperate of times. The silver lining of tragic events is that it brings us closer to one another (or should) -- working, fighting, praying and rebuilding as a team the way humans are wont to do.

We can look upon this era of solitude and isolation as a time for retrospect and self-examination. To think about who we are as individuals and what we really want to accomplish with the time we have here on this little blue marble. Moreover, we can use it as a time to be productive. Writers in particular have lots of time to work on their latest opuses, perfecting and fine-tuning so that their material is in ready shape for when Hollywood opens its collective doors again.

In the meantime, to help spur both the incentive and imagination of screenwriters out there struggling with where to start, I've pasted below my latest published article about the best-selling screenplay genres, which was recently published on FundsforWriters.com. So try to look on the bright side of things -- this time was set aside for you (and you alone) to create something great. Enjoy the read.

What Are the Best-Selling Screenplay Genres?

Mark Heidelberger / 2020-03-09
As a screenwriter, working out the crux of your story is a daunting enough task, but let’s rewind even further. How do you determine what genre to work in? After all, this is a crucial component to creating material that Hollywood wants to buy, right? So, how do you know which genres have the best chance of selling? There isn’t some magical way to access this mysterious information, is there? Surely, the film gods keep such knowledge under lock and key!
Actually, there’s good news: this info not only exists, it’s readily accessible if you know where to look. (Drum roll, please.) Ask a sales agent. They deal with film buyers around the world every day and can pass on valuable insights regarding what’s selling and what’s not. You can approach sales agents at film seminars and conferences, during festivals or markets like AFM (American Film Market), via personal contacts, or if all else fails, by cold calling with a plea for guidance. Here’s a fairly comprehensive list of Hollywood sales agents.

Below are six genres that, according to a prominent sales agent I know, have consistently attracted buyers, and with no signs of abating.
Gender-Neutral Action
Action films have a long, battle-tested history of selling well around the world, regardless of territory. Why? Because unlike drama or comedy, action faces no language or cultural barriers. While something that’s funny in the US may not translate in India or Spain or Japan, explosions and car chases elicit the same thrill everywhere. Gender-neutral simply means the story is broad enough to attract both men and women. Think Fast & Furious or Terminator. Oh, and avoid straight martial arts stuff, which is too oversaturated in the market due to its lower budget requirements.
Female-Driven Thriller
The woman-in-peril sub-genre of thriller has generated reliable interest in the television and home entertainment markets thanks to female audiences hungry for strong, relatable women overcoming insurmountable odds, often against an otherwise dominant masculine figure. Enough or Sleeping with the Enemy are prime examples. Lifetime really popularized this type of story with a steady stream of weekly movies that have proven to be ratings gold.
Kids & Animals
W.C. Fields gave birth to the infamous Hollywood trope, “Never work with children or animals.” But as a screenwriter, live-action family films with an adventurous group of young tots or a couple of frisky felines could be a bullseye with a distributor. especially if the animals talk. (Yes, I’m serious.) Think The Sandlot or the Air Bud franchise. It’s the type of G-rated fun parents can show their seven-year-olds without having to do “earmuffs” every five minutes. Moreover, parents tend to spend the extra dough buying rather than renting these films because they expect to watch them over and over.
Disaster
Disaster films have been exciting audiences for decades, reaching a high-water mark in the 1970s with titles like Earthquake and The Towering Inferno. Such stories can be more global in nature like 2012 or local like Dante’s Peak. They can be natural like The Day After Tomorrow or supernatural like Independence Day. And they can skew more dramatic like Deep Impact or be action-oriented like Armageddon. The common thread is simply a larger-than-life existential threat to a defined population.
Female POV Rom-Com

Romantic comedies are perhaps the most successful form of comedy film globally since relationships are universal, making the storylines (and laughs) more accessible to foreign audiences. However, it’s critical to maintain a female point-of-view for greater marketability since the ladies drive this genre’s box office. Think Pretty Woman or How to Lose a Guy in 10 Days. Buyers point to exit polling data that show women are more likely to invest their time in a story with a relatable protagonist. In other words, it’s something that could happen to them!
Faith-Based
Many distributors note that this heavily overlooked genre is among the most profitable due to the fact that such films have rabidly loyal audiences, little marketplace competition, and can often be produced for extremely low budgets. Films like Fireproof and God’s Not Dead generated gross revenues that multiplied their production costs many times over and, in the latter’s case, spawned a couple of sequels that were equally successful. Such films don’t have to be overtly religious as long as they’re centered around a moral or message rooted in the Judeo-Christian ethic.

Tuesday, January 21, 2020

Dear 2020,

Nice to meet you. We haven't met before, but I'm hopeful that our new relationship will prove to be a fruitful one. I have high expectations for you, I'll be honest. I'm starting our collaboration off strong, with a brand new feature film I'm producing called The Inheritance, which starts shooting on February 5th. The story is about a crew of hoodlums who decide to rob two rich Chinese brothers who are inheriting a large corporation from their deceased father. It's set in New York, but we're shooting the primary unit in Los Angeles. Right after principal photography ends, I expect to start working on a new development project with my old buddy. Lloyd Barnett, who directed Ninja Apocalypse for me. I also have high hopes for Walking on Palmettos, the epic drama about drug smuggler Myles Richards, particularly after attaching Josh Lucas to the antagonist role and officially securing the support of Screen Queensland. Yes, 2020, you sure look to be a promising year. So don't let me down, and I'll try not to let you down either. Let's make this one for the record books. Talk soon!

Mark